Ten Shades was really a personal joke that ended up sticking. After the Fifty Shades trilogy, it became a joke that Matt was a little bit less messed up, a lot less rich and, owing to the fact we don’t have a penthouse suite with our own Red Room of Pain, a lot less kinky. I joked and taunted for a while that he “didn’t have so many shades”. Like.. not even 25, “but maybe ten?”.
At first, it was merely a personal joke, then it became a cute nickname for our blog. Now, many months later, Ten Shades & Me really is just Ten Shades & Me!